Executive Summary

Sales development and account teams struggle to identify and act on high-intent B2B prospects that surface on social channels; manual monitoring is time-consuming and produces many false positives. This creates waste: companies collectively spend about $6.0B annually on lead sourcing and enrichment (5M businesses × ~$1.2K ACV) because signals are noisy and poorly integrated into CRMs. You could build a real-time pipeline that scrapes public social posts/comments, applies modern AI intent-scoring tuned for short text, enriches and verifies identities via third-party APIs, deduplicates and maps contacts to firmographics, then pushes only qualified leads (with confidence scores and context) into CRMs and sales workflows. Offer configurable ICP filters, lead-delivery SLAs, and pricing per qualified lead or per-seat subscription to drive rapid time-to-value. Market timing is favorable: social selling adoption, improvements in intent models, and cheaper enrichment APIs all reduce cost and increase accuracy, and the concept scores well on market (88/100) and revenue potential (82/100) despite medium competition. You can differentiate by optimizing for precision—proprietary labeling for short social signals, transparent confidence metrics, and tight CRM integrations with SLAs that demonstrably cut SDR discovery time—while being realistic about challenges: platform TOS, privacy/compliance, and the operational burden of maintaining scraping and model quality, which require early legal review and robust monitoring before scaling.

Market Opportunity

Scrape social media to surface qualified B2B leads and deliver them to CRMs targets a $6.0B = 5M businesses × $1.2K ACV (annual spend on lead sourcing, enrichment and prospecting tooling) total addressable market with medium saturation and a year-over-year growth rate of 10-15% YoY — consistent with Martech/lead-gen market growth driven by account-based marketing and social selling (source: Gartner/IDC category growth estimates).

Key trends driving demand: Social selling — more B2B buyers signal intent on social channels, creating a stream of addressable real-time leads for automation.; AI intent scoring — modern models can interpret short social posts/comments to reduce false positives and improve lead quality.; API & enrichment maturity — third-party enrichment and verification APIs are cheaper and more reliable, lowering time-to-value.; Self-serve SaaS adoption — SMBs increasingly prefer subscription tools that deliver quick ROI with minimal onboarding.; Privacy & compliance focus — rising regulatory scrutiny forces vendors to bake consent/TOS and data retention controls into products..

Key competitors include Phantombuster, Apollo.io, Lusha, ZoomInfo.

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Scrape social media to surface qualified B2B leads and deliver them to CRMs

Executive Summary

Market Validation

Market Opportunity

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