Executive Summary

Teams building per-PR preview environments and short-lived staging apps lack a consistent, secure way to enforce SSO and zero‑trust policies across hundreds or thousands of ephemeral endpoints, leaving security teams and developers to stitch together ad-hoc rules or bypass controls. This pain is acute at companies with large CI/CD usage and for platform teams that must balance developer velocity against auditability and access control. You could build a brokered auth platform that uses dynamic callbacks and token-exchange patterns at the programmable edge to route authentication for ephemeral URLs, issue short‑lived credentials, and provide SDKs and integrations for major IdPs, CI systems, and hosting providers. The product would expose a simple developer flow (plug-in preview app, automatic callback routing) plus an admin UI and policy layer to enforce SSO and session lifetimes centrally. The market looks attractive now: roughly a $6.0B TAM (2M developer teams × $3K ACV), a market score of 88/100, and strong tailwinds from the shift to ephemeral infra, zero‑trust mandates, and richer edge proxy capabilities—revenue potential rates 78/100 and competition is medium, so early specialization can win. You can differentiate by delivering low‑latency, secure callback routing at the edge and a near zero-configuration developer experience while surfacing enterprise-grade auditability; hard challenges will be broad IdP onboarding, convincing security teams to trust a broker, and engineering for massive short‑lived scale, so aim for 10–20 pilot customers to validate the ACV and operational model before scaling.

Market Opportunity

Secure auth for ephemeral dev preview apps using dynamic callbacks targets a $6.0B = 2M developer teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — identity and developer tooling demand driven by preview environments and zero-trust adoption (industry reports, MarketsandMarkets/IDC estimates).

Key trends driving demand: Shift to ephemeral infrastructure — teams increasingly use per-PR preview environments which creates many short-lived endpoints and a need for scalable auth.; Zero-trust and SSO enforcement — security teams demand consistent identity controls everywhere, including previews, creating demand for brokered solutions.; Edge and proxy capabilities — programmable edge and token exchange patterns enable secure callback routing and short-lived credential issuance with low latency..

Key competitors include Okta (Auth0), Ory, Cloudflare Access, oauth2-proxy (open source).

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Secure auth for ephemeral dev preview apps using dynamic callbacks

Executive Summary

Market Validation

Market Opportunity

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