Executive Summary

Many enterprise and mid-market SaaS teams struggle to run realistic live demos because security and privacy policies block access to production data or force time-consuming manual redaction—this pain is felt by sales reps, product teams, and security/compliance officers across roughly 200,000 target companies. The result is lower demo conversion, slower sales cycles, and frequent requests for expensive one-off sandboxing or synthetic-data work from engineering. You could build a real-time demo proxy that routes demo sessions through policy-driven masking and AI-powered contextual redaction/synthesis, combined with role-based access controls, audit trails, and low-latency SDKs for quick integration into product UIs. The product would emphasize demo fidelity (real-looking records and relationships) while guaranteeing no sensitive production data is exposed and making compliance auditable. The timing is attractive: a $6.0B addressable market (200k companies × $30K ACV), accelerating remote selling norms, stricter privacy regs, and advances in AI-driven synthetic data that raise demo realism—market score 85/100 and revenue potential 80/100 reflect this. You can differentiate by focusing on demo-first UX and turnkey integrations, combining policy-as-code governance, session isolation, and adaptive AI redaction to deliver both fidelity and provable compliance; be honest that engineering-instrumentation complexity, regulatory edge cases, and incumbents in data protection are real challenges, but a pilot-first go-to-market with 50–100 customers could validate product-market fit quickly.

Market Opportunity

Secure live product demos using real-data masking and real-time proxies targets a $6.0B = 200,000 companies × $30K ACV targeting enterprises and mid-market SaaS needing demo/security tooling total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for data security and privacy tools (source: MarketsandMarkets, 2024 estimate).

Key trends driving demand: Remote selling and virtual demos are now a default for B2B sales teams, increasing demand for secure live demo tooling.; Privacy regulations and corporate security policies are forcing companies to centrally control any customer or demo access to production data.; Advances in AI make realistic synthetic data generation and contextual redaction practical at demo time, improving demo fidelity.; Security and compliance procurement teams are more willing to budget for point solutions that reduce risk in public-facing workflows..

Key competitors include Tonic.ai, Privitar, Replay.io (session replay with masking), Immuta.

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Secure live product demos using real-data masking and real-time proxies

Executive Summary

Market Validation

Market Opportunity

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