Executive Summary

Sales engineers and product teams that run live demos today face a constant tension: buyers want to see real product behavior but exposing production data can leak PII, business secrets, or violate contracts and regulations. This pain affects enterprise and mid-market sellers, security/compliance teams, and the roughly 300,000 B2B sellers who routinely run demos and create legal and operational friction in sales cycles. You could build a SaaS platform that combines session isolation (sandboxed demo instances or secure proxying) with real-time semantic redaction powered by LLM-based entity recognition, plus policy-driven masking, sanitized recordings, and audit trails for compliance. It would integrate with common demo environments, offer SDKs and role-based views, and provide low-latency streaming so demos remain realistic without manual data preparation. Market timing is favorable: remote-first selling and tightening privacy rules make secure live demos a purchasing criterion, supporting a TAM of about $4.8B (≈300,000 sellers × $16k ACV) and buyers willing to pay to reduce demo risk and shorten deal cycles. The rise of semantic AI further enables capabilities—real-time, context-aware redaction—that weren’t feasible with simple rules. You’d stand out by pairing explainable, high-accuracy LLM redaction with deterministic session isolation and enterprise-grade compliance (audit logs, SOC2/HIPAA readiness), plus measurable SLAs and pilot integrations for security teams. Expect real challenges—handling adversarial inputs, latency and inference cost, and winning trust from compliance stakeholders—so prioritize measurable accuracy, certification, and tightly scoped pilots in your go-to-market.

Market Opportunity

Secure live product demos with automated redaction and session isolation targets a $4.8B = 300,000 potential B2B sellers × $16,000 ACV (annual demo/security tooling spend per company) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY estimated (driven by growth in remote selling and compliance tooling; source: industry analyst synthesis).

Key trends driving demand: Remote-first selling — as demos increasingly happen remotely, buyers expect to see live product behavior which increases demand for secure demo solutions.; Privacy and data protection — regulations and buyer concerns make safe handling of PII a purchasing criterion for any demo tool that touches customer data.; Rise of semantic AI — LLM-based entity recognition makes real-time semantic redaction feasible, creating new product capabilities not possible with simple rules.; Product-led demos — companies want hands-on demos and trials, increasing the need for ephemeral, safe environments that mirror production behavior..

Key competitors include Demostack, Delphix, Custom internal tooling.

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Secure live product demos with automated redaction and session isolation

Executive Summary

Market Validation

Market Opportunity

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