Executive Summary

Many freelancers and small-to-midsize businesses struggle to see and forecast their growing portfolio of subscription and recurring costs, with fragmentation across cards, bank accounts, invoices and departmental tools making it easy for waste to hide; addressing 100M target freelancers and SMBs with a $60 ACV yields a $6.0B market size that indicates ample demand. The pain is acute because SaaS proliferation has increased per-employee subscription counts and manual finance teams or founders lack a single-pane-of-glass to surface renewals, committed spend and churn risk. The product would be a privacy-first dashboard that automatically discovers recurring charges via read-only bank and card integrations, invoice parsing, SaaS API connectors and optional accounting syncs, then groups, forecasts and flags anomalies while offering actionable workflows to cancel, renegotiate or reallocate spend. Positioning the service as GDPR-compliant and EU-hosted (where requested), with AI-assisted forecasting and an ROI-first pricing model, matches the current trends of privacy & data residency and tool consolidation; objective indicators such as a Market Score of 92/100 and Revenue Potential 88/100 support the timing. To stand out you must combine superior data coverage and signal quality with strict privacy controls and clear ROI metrics (for example, reclaiming a plausible 10–20% of wasted subscription spend per customer) rather than only visualization. The honest challenges are significant: bank/card access and reconciliation are regionally variable, competition is medium with established fintech players and accounting tools, and low-touch SMB sales require tight unit economics, so early focus should be on defensible integrations, measurable outcomes, and EU-ready compliance to convert and retain customers.

Market Opportunity

See and forecast every business subscription and recurring cost in one dashboard targets a $6.0B = 100M target freelancers & SMBs x $60 ACV (annual paid users) total addressable market with medium saturation and a year-over-year growth rate of 10% estimate for SMB SaaS tooling & expense management.

Key trends driving demand: SaaS proliferation -- companies adopt more subscription services per employee, increasing visibility pain.; Privacy & data residency -- EU businesses prefer GDPR-compliant, EU-hosted tools for financial data.; Tool consolidation -- SMBs seek single-pane-of-glass solutions to reduce vendor overhead and duplication..

Key competitors include Cledara, Sastrify, Zylo, Expensify, Sheets / Excel (manual workaround).

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See and forecast every business subscription and recurring cost in one dashboard

Executive Summary

Market Validation

Market Opportunity

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