Self-hosted logging to BigQuery breaks; build turnkey adapter and operator

Self-hosted logging to BigQuery breaks; build turnkey adapter and operator targets a $4.8B = 240,000 companies × $20K ACV (observability + ingestion tooling for warehouse-native logging) total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth — based on observability/telemetry market estimates and growing data warehouse adoption (Gartner and industry reports estimate 10-15% growth in observability/telemetry tooling).

Key trends driving demand: Warehouse-first analytics adoption is increasing — teams want operational telemetry in their data warehouse for unified analytics and ML, creating demand for reliable ingestion.; Kubernetes and operator patterns are mainstream — enabling self-hosted distribution models and easier installs for infra tooling.; Cloud cost optimization is a board-level conversation — products that reduce ingestion and storage spend have clear ROI and are prioritized.; Open-source + hosted-control-plane models are winning in infra — OSS seeding adoption with paid services for enterprise features accelerates growth..