Executive Summary

Companies lack visibility into who uses which LLMs, what data is shared, and how to enforce policies. Build an observability and governance layer that discovers AI usage, captures prompts and lineage, and enforces policies across tools. The source explicitly documents cross-functional adoption - "developers use ChatGPT, marketing teams use Claude" - showing the problem is no longer limited to a single team. Two tech shifts make this tractable now: model usage often flows through API keys and web app calls that generate observable network and app telemetry, and major SIEM/CASB vendors provide integration points to capture those signals. On the regulatory side, frameworks like the EU AI Act plus rising SEC and privacy scrutiny increase demand for auditable records and controls, turning shadow AI from a productivity curiosity into a compliance and legal risk. Source evidence notes that "AI tools are now everywhere inside companies. Developers use ChatGPT. Marketing teams use Claude," which demonstrates cross-team proliferation and a discovery problem. Positioning combines three defensible elements: 1) telemetry fusion - ingest SSO, proxy, CASB and app logs to detect AI calls and map to users and assets; 2) prompt and lineage store - retain indexed prompt-input-output pairs tied to identity and dataset references to build an auditable data moat; 3) inline enforcement - push policies into proxies and CASBs and provide remediation workflows for IT and legal. This is more than an LLM wrapper, it uses enterprise telemetry and identity mapping as a barrier to entry while enabling compliance workflows that existing model-monitoring vendors do not capture.

Market Opportunity

Shadow AI visibility and governance - discover, audit, enforce targets a $3.6B = 30,000 enterprises x $120K ACV. Rationale: global enterprises and large mid-market orgs that require governance, security and legal controls for AI. $120K ACV reflects multi-team deployment, integrations, and policy services. total addressable market with medium saturation and a year-over-year growth rate of 40%+ enterprise spend on AI governance and security tooling as AI usage broadens and regulations tighten.

Key trends driving demand: Cross-team LLM adoption -- frequent calls from developers, marketing, and sales create a constant stream of model usage that must be tracked.; API and cloud telemetry maturity -- CASB and SIEM connectors make it feasible to detect model calls and attribute them to identities.; Regulatory pressure -- laws like the EU AI Act and privacy enforcement raise the cost of not having auditable AI controls.; Shift to third-party models -- reliance on hosted LLMs increases outbound data risk compared with on-prem models..

Key competitors include Netskope, Zscaler, Immuta, Fiddler (model monitoring), PromptLayer and adjacent prompt-observability tools.

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Shadow AI visibility and governance - discover, audit, enforce

Executive Summary

Market Validation

Market Opportunity

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