Shareable interactive SaaS calculators that capture leads and preserve state

Shareable interactive SaaS calculators that capture leads and preserve state targets a $3.0B = 1,000,000 relevant businesses × $3K ACV (annual spend on interactive marketing tools and conversion-focused SaaS per company) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (MarTech/interactive content growth estimate, source: aggregated industry reports and Statista/Gartner 2023-2024 estimates).

Key trends driving demand: Product-led growth is making product pages a primary conversion surface — interactive calculators turn product messaging into quantifiable outcomes and increase conversion.; Developer-first tooling is accelerating adoption of embedded components; teams prefer npm packages/SDKs over no-code platforms for maintainability.; Privacy and tracking changes (cookie deprecation) are pushing marketers to rely more on first-party data capture, which interactive calculators can provide.; Headless CMS and SSR frameworks like Next.js are widely adopted, enabling SEO-friendly interactive content that used to require server engineering workarounds..