Shared multi-user personal finance tracking for couples and small groups

Shared multi-user personal finance tracking for couples and small groups targets a $6.0B = 50M digital-first households × $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (personal finance apps and consumer fintech growth estimate, Statista/industry reports 2023-2025).

Key trends driving demand: Trend — Younger cohorts prefer shared and collaborative financial tools for relationships and household management, creating demand for joint accounts and clear permissioning.; Trend — Consumers expect mobile-first, privacy-preserving apps that avoid heavy advertising and respect data minimization, which benefits small subscription products.; Trend — Increasing availability of bank APIs and open banking reduces friction for optional transaction imports, enabling richer user experiences without heavy bank integrations.; Trend — Micro-subscription acceptance has increased, making $2–$10/month price points viable for consumer finance utilities..