Ship private automations without turning self-hosting into an infra startup

Ship private automations without turning self-hosting into an infra startup targets a $6.0B = 5M businesses × $1,200 ACV total addressable market with medium saturation and a year-over-year growth rate of 18% YoY — automation & integration platforms growth projection (MarketsandMarkets / industry synthesis).

Key trends driving demand: Privacy-first workflows are gaining preference as teams avoid sending internal data through many third-party connectors — this creates demand for private or hybrid automation runtimes.; AI-assisted builder tools speed connector and template creation so new entrants can build high-quality integrations faster than before — this lowers product development time-to-market.; More SMBs and solo operators are adopting automation to cut labor hours, increasing willingness to pay for simple, reliable automation that doesn't require ops expertise.; Edge and serverless managed infrastructures reduce the cost and complexity of running single-tenant runtimes, making private automation economically viable for smaller customers..