Market Opportunity
Show carbon impact of cloud changes inline while coding targets a $6.0B = 2.0M cloud-using engineering orgs × $3K ACV (annual developer/platform tooling spend for carbon-conscious teams) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — estimated growth for cloud sustainability and ESG tooling driven by provider features and corporate disclosure mandates (source: industry reports and provider announcements).
Key trends driving demand: Regulatory and investor pressure on corporate ESG disclosures is increasing demand for measurable Scope 3 reporting — this creates urgency for engineering-level carbon tooling.; Cloud providers are publishing region-level emission intensity and sustainability metrics, enabling higher-fidelity carbon estimation and third-party integrations.; Developer expectations favor immediate feedback in CI/PR and IDEs; tooling that integrates into developer workflows gets higher adoption than dashboard-only products..
Key competitors include Infracost, Cloud Carbon Footprint (open-source), AWS Customer Carbon Footprint Tool (and provider dashboards).