Show cloud carbon impact inline while engineers author infrastructure code

Show cloud carbon impact inline while engineers author infrastructure code targets a $4.8B = 1.6M cloud-using organizations × $3K ACV (developer-integrated sustainability tooling average) total addressable market with medium saturation and a year-over-year growth rate of 20-25% YoY growth estimate based on public cloud growth (Gartner/IDC) and increasing spend on sustainability and cloud optimization tools (source: combined market signals from public cloud growth reports and ESG tooling growth patterns).

Key trends driving demand: Enterprises are setting public net-zero and scope 3 targets — this creates demand for developer-facing tools that convert goals into daily engineering workflows.; Cloud providers publish more granular region and carbon data, enabling near-real-time, region-aware emissions estimates which make pre-deploy estimation feasible.; Shift-left in developer workflows means teams accept automated checks in PRs and CI, creating a distribution channel to influence behavior before deployment.; FinOps and sustainability teams are converging, so tools that map both cost and carbon to business metrics can unlock more budget and faster procurement cycles..