Market Opportunity
Siloed SMB ops waste time — unified AI automation & orchestration targets a $72.0B = 36M SMBs × $2K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR projected for automation and AI adoption among SMBs (approximate composite from Gartner/Forrester 2023-2025 estimates).
Key trends driving demand: LLM-driven automation — Large language models enable natural-language workflow creation, lowering technical barriers for SMBs and accelerating adoption.; Composable SaaS — Businesses prefer best-of-breed integrations and orchestration layers that connect specialized apps, creating demand for a central hub.; Cost pressure on SMBs — Economic constraints are pushing small businesses to invest in automation to reduce headcount and scale operations.; No-code/low-code adoption — Non-technical users increasingly expect drag-and-drop builders, enabling product-led growth for automation platforms..
Key competitors include Zapier, Make (Integromat), Microsoft Power Automate, OpenAI GPTs / Plugins.