Executive Summary

Solo developers and tiny product teams routinely spend hours building and maintaining throwaway SQL queries and fragile homegrown dashboards to track billing, churn, and product metrics—work that creates technical debt and distracts from shipping features. This pain affects millions of developer-led SMBs (roughly 2.0M), many of which lack the resources or appetite for heavyweight BI stacks. Build a lightweight, developer-first analytics dashboard with pre-built templates for Stripe/Paddle and Postgres, one-click low-code integrations, code-friendly exports, and an easy self-hosted option so teams can get useful metrics in minutes without running a full BI pipeline. Price it to be accessible for solos (lower tiers) while keeping expansion paths that map toward the $2,100 ACV benchmark for analytics + admin tooling. The market is attractive now: TAM is roughly $4.2B (2.0M SMBs × $2,100 ACV), the market score is 90/100, and trends—more solo/small-team SaaS, demand for privacy/self-hosting, and managed infra—lower adoption friction. Revenue potential is strong (82/100) but competition is medium, so you need focus rather than broad ambition out of the gate. You can stand out by obsessing over developer UX—packaged query templates, Git-friendly configs, hybrid hosted/self-hosted deployment, and native billing connectors that cut integration time to minutes. Challenges include customer acquisition, supporting diverse schemas, and building trust for self-hosting, but those are tractable given standardized billing APIs and managed databases that reduce the hardest integration work.

Market Opportunity

Simple analytics dashboards for solo developers to replace throwaway admin queries targets a $4.2B = 2.0M developer-led SMBs × $2,100 ACV (annual cost for analytics + admin tooling per business) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — based on growth trends in developer tooling and product analytics markets and rising indie SaaS formation.

Key trends driving demand: Rise of solo and small-team SaaS — more founders choose lightweight, maintainable products which creates demand for simple analytics that don’t require heavy BI stacks.; Shift to privacy and self-hosting — teams increasingly prefer privacy-respecting analytics or the option to self-host, opening a niche for hybrid hosted/self-hosted offerings.; Managed infra + low-code integrations — widespread use of managed databases and standardized billing (Stripe, Paddle) reduces integration friction and speeds product adoption.; AI-assisted analytics — AI can automatically generate SQL/queries and templates, reducing setup time and enabling smarter defaults for non-expert users..

Key competitors include PostHog, Metabase, Baremetrics, Plausible.

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Simple analytics dashboards for solo developers to replace throwaway admin queries

Executive Summary

Market Validation

Market Opportunity

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