Simple configurable leave management for SMBs with static DB items

Simple configurable leave management for SMBs with static DB items targets a $6.0B = 2.0M mid-market & enterprise customers × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (estimated HR software market growth; sources include industry reports and vendor growth rates).

Key trends driving demand: Trend — SMBs increasingly move from spreadsheets to cloud HR tools, creating demand for narrowly focused, affordable SaaS.; Trend — Remote and hybrid work has increased the need for transparent leave policies and calendar-aware absence tracking.; Trend — Mature payroll and calendar APIs reduce integration friction and enable fast time-to-value for leave management products.; Trend — Rising regulatory complexity around parental and sick leave in many regions increases demand for templates and compliance-ready configurations..