Simple estimating + signatures + payments for solo trade contractors

Simple estimating + signatures + payments for solo trade contractors targets a $2.1B = 3.0M small trade businesses × $700 ACV (annual estimating/invoicing software spend) total addressable market with medium saturation and a year-over-year growth rate of 10-12% YoY (field service management / contractor software market growth; industry reports such as Grand View Research and MarketsandMarkets show high single-digit to low-double-digit growth).

Key trends driving demand: Trend — Faster, cheaper AI makes automated price cataloging and context-aware line-item suggestions feasible for small teams, reducing manual estimating time.; Trend — Increasing mobile acceptance means more contractors expect full job workflows on a phone, creating opportunity for mobile-first tools.; Trend — Rising payments integration and instant payouts simplify cash flow for solos, making payment-enabled estimating more attractive.; Trend — Larger incumbents focus on full-suite platforms, leaving a price-sensitive niche open for lean, specialized solutions..