Simple expense and income tagging with receipt scanning for prosumers

Simple expense and income tagging with receipt scanning for prosumers targets a $1.8B = 30M US sole proprietors/side-preneurs x $60 ARPU/yr. Assumes broad reach to Schedule C filers and independent contractors who may benefit from simple tagging tools. total addressable market with medium saturation and a year-over-year growth rate of 10%.

Key trends driving demand: gig-economy proliferation -- more workers have multiple income sources increasing demand for multi-source tracking; short-term rentals growth -- more hosts need simple bookkeeping for rental income and expenses; mobile-first OCR maturity -- smartphones and ML enable accurate receipt capture and on-device processing; self-employment growth -- rising number of sole proprietors increases market of prosumer accounting needs.