Simple expense tracker for multiple income sources with receipt scanning

Simple expense tracker for multiple income sources with receipt scanning targets a $6.0B = 10M prosumer users x $5/mo ARPU x 12. Rationale: broad global pool of self-employed, gig, and small rental owners; $5/mo is a viable consumer price for a narrow bookkeeping tool. total addressable market with medium saturation and a year-over-year growth rate of 10% estimated growth in prosumer bookkeeping demand based on gig economy and short term rentals expansion.

Key trends driving demand: Gig economy and rental income growth -- more people combine salaried work with side businesses and rentals, increasing demand for multi-stream tracking.; Mobile-first behavior -- users expect mobile OCR and quick tagging which lowers friction and increases retention.; Open banking and bank API availability -- simplifies transaction import and matching to user-defined buckets.; Tax complexity for small earners -- increased reporting and local tax rules push users toward lightweight bookkeeping tools..