Simple expense tracker for multiple income streams with receipt OCR

Simple expense tracker for multiple income streams with receipt OCR targets a $600M = 10M eligible prosumers x $60/year average subscription total addressable market with medium saturation and a year-over-year growth rate of 6-10% annual growth in self-employed/gig economy segments.

Key trends driving demand: Gig economy growth -- more individuals run multiple income streams such as freelancing, rentals, and small farms, increasing demand for simple bookkeeping per income source.; Bank APIs and fintech integrations -- Plaid-style connectivity makes automated transaction import reliable for small apps.; OCR and ML maturity -- receipt parsing accuracy has improved enough to meaningfully reduce manual entry for common receipt types.; Mobile-first finance workflows -- smartphone-native capture and tagging fits prosumer behavior and monthly bookkeeping cadence..