Simple gym management SaaS to handle bookings, payments, and memberships

Simple gym management SaaS to handle bookings, payments, and memberships targets a $1.05B = 210,000 gyms × $5K ACV total addressable market with medium saturation and a year-over-year growth rate of 7% YoY growth in fitness management software and digital tools (industry reports such as IHRSA and market research estimates).

Key trends driving demand: Rise of boutique and specialized fitness studios — these operators prefer focused, affordable tools rather than enterprise suites.; Subscription billing and contactless payments are standard expectations — owners want seamless recurring payments to reduce churn.; Mobile-first member experiences drive retention — apps and SMS/WhatsApp communications increase repeat visits and class fill rates..