Simple, low-cost lead management for SMBs using Airtable + n8n

Simple, low-cost lead management for SMBs using Airtable + n8n targets a $8.0B = 5M SMBs × $1.6K ACV (annual CRM/lead management spend including add-ons) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (CRM and small-business automation market growth, multiple market reports/Gartner/Grand View Research).

Key trends driving demand: Trend — SMBs are shifting from monolithic CRMs to modular, API-first toolchains, creating demand for lightweight composable lead stacks.; Trend — Increased acceptance of downloadable products and templates (marketplaces like Gumroad) lets founders validate workflows before building SaaS.; Trend — Automation and no-code tooling improvements lower implementation costs and make more SMBs receptive to paid automations.; Trend — Rising expectations for fast follow-ups and multi-channel outreach amplify ROI from small automation improvements, making simple products valuable..