Simple mobile expense tracker to split income and receipts by source

Simple mobile expense tracker to split income and receipts by source targets a $4.8B = 80M global prosumer microbusinesses x $60 ARPU/year. Buyer pool is owners of small nonemployer firms, hosts, freelancers and hobbyists who will pay a low monthly fee for simple bookkeeping. total addressable market with medium saturation and a year-over-year growth rate of 6-10% annual growth in prosumer digital finance tools driven by gig economy expansion and mobile adoption.

Key trends driving demand: Gig economy expansion -- more people have 2+ income streams, increasing demand for per-activity accounting.; Mobile-first capture -- smartphone cameras and OCR make receipt capture immediate and habitual.; Simplification preference -- prosumers prefer minimal, task-specific apps rather than full accounting suites.; Tax complexity and enforcement -- platforms and tax authorities push for clearer reporting of income sources, raising compliance needs..