Simple offline-first POS + inventory for small brick-and-mortar shops

Simple offline-first POS + inventory for small brick-and-mortar shops targets a $2.4B = 20M micro-retailers in emerging markets × $120 ACV targeting basic POS, billing and light services total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (industry estimates for SMB retail digitization; sources: McKinsey/Google reports and regional fintech industry analyses).

Key trends driving demand: Smartphone + UPI ubiquity — more merchants accept digital payments which increases demand for POS and digital receipts.; Regulatory emphasis on formal invoicing — governments require or incentivize electronic invoices which favors integrated billing software.; Embedded finance partnerships — payments and lending providers are bundling software, enabling bundled monetization and faster merchant acquisition.; AI-enabled forecasting — small but growing appetite for tools that reduce stockouts and working capital through predictive reordering.; Shift to conversational channels — merchants and customers increasingly use WhatsApp/Chat for receipts, catalog sharing, and customer retention..