Simplified expense tracking by income source with receipt OCR

Simplified expense tracking by income source with receipt OCR targets a $3.6B = 12M prosumer multi-income users x $30/yr ARPU. Assumes 12M global users who would pay a small subscription for pro-level receipt routing and reporting. total addressable market with medium saturation and a year-over-year growth rate of 8-12% growth driven by gig economy and SMB solo operators.

Key trends driving demand: Gig economy expansion -- more users have multiple income streams and need per-source tracking.; Improved mobile OCR -- accurate automated receipt capture reduces manual entry friction for prosumers.; Regulatory and tax complexity -- greater reporting requirements for short-term rentals and small businesses increases demand for organized records..