Simplified invoicing, payments and cashflow automation for solopreneurs

Simplified invoicing, payments and cashflow automation for solopreneurs targets a $3.0B = 24M non-employer solopreneurs × $125 ACV total addressable market with medium saturation and a year-over-year growth rate of 6-8% YoY — market growth driven by freelancing and gig-economy expansion (industry reports on freelance economy and SMB SaaS growth).

Key trends driving demand: Gig economy growth — more workers opting for freelance/solo work increases demand for lightweight finance tools tailored to irregular income.; Open banking and payment APIs — cheaper reconciliations and instant payouts enable faster time-to-cash for invoices.; AI automation for workflows — automatic invoice drafting, expense categorization and reminder personalization reduce manual bookkeeping time.; Shift to product-led, self-serve SaaS — small business buyers increasingly prefer low-friction, try-before-you-buy freemium models..