Executive Summary

Independent auto shop owners and managers—roughly 2 million small, independent workshops—still rely on paper invoices, spreadsheets and manual inventory, which wastes time, increases errors and squeezes already-thin margins. These time-poor operators have low tolerance for complex software, so billing, parts procurement and customer financing remain persistent operational pain points. Build a mobile-first, tablet-optimized SaaS that replaces invoicing, inventory and customer records with one lightweight app offering integrated card payments, point-of-sale receipts and optional point-of-sale customer financing. Keep onboarding low-touch with templates for common repair jobs, offline-first functionality and a modular pricing model targeting roughly $1.5K ACV so shops can adopt incrementally. The opportunity is concrete: 2M independent workshops equate to a $3.0B addressable market at $1.5K ACV, and macro trends—SMB digitization, mobile-first adoption and appetite for integrated payments—are aligning to accelerate conversion. Mobile-focused UX and embedded financing create a narrow window where a well-executed, simple product can outpace larger, desktop-first incumbents. You can differentiate by obsessing over a frictionless mobile experience, preconfigured industry workflows and deep payment/financing integrations that measurably increase ticket conversion and cash flow. Be honest about challenges: competition is medium, customer acquisition costs and low margins will constrain growth, so prioritize distribution partnerships, rapid ROI proofs and tight product-market fit.

Market Opportunity

Simplify billing and operations for small automobile workshops targets a $3.0B = 2M independent workshops × $1.5K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (industry digitization trends and SMB SaaS adoption; source: industry reports on automotive aftercare digitization).

Key trends driving demand: Digitization of SMB commerce — more workshops adopt cloud billing and inventory tools to replace paper and spreadsheets, creating demand for easy-to-use apps.; Mobile-first adoption — shop owners prefer lightweight mobile and tablet workflows which larger desktop-first incumbents don't prioritize, opening a UX advantage.; Integrated payments and financing — workshops want integrated payment receipts and customer financing options to increase ticket conversion.; AI-assisted estimates and part-matching — computer vision and models can generate faster, more accurate job estimates from photos, improving throughput and trust..

Key competitors include Shopmonkey, Tekmetric, GaragePlug.

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Simplify billing and operations for small automobile workshops

Executive Summary

Market Validation

Market Opportunity

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