Simplify GST-compliant freight invoicing for Indian transporters

Simplify GST-compliant freight invoicing for Indian transporters targets a $1.5B = 5M transport & logistics MSMEs x $300 ACV (basic billing+GST features) total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR (digital SMB adoption & logistics digitization).

Key trends driving demand: E-invoicing rollout -- B2B e-invoice mandates and GST enforcement increase demand for compliant billing tools.; Telematics proliferation -- GPS/telemetry creates opportunity to automate trip-based invoicing and proof-of-delivery.; MSME digitization -- rising smartphone use and cheaper cloud software drive faster SaaS adoption among transporters.; Embedded-finance integration -- lending and payments integrated into platforms accelerate invoice settlement and reduce DSO..