Simplify GST invoicing and inventory for small retailers with mobile-first billing

Simplify GST invoicing and inventory for small retailers with mobile-first billing targets a $3.6B = 12,000,000 GST-registered SMBs × $300 ACV (annual subscription equivalent) targeting invoicing, inventory and compliance total addressable market with high saturation and a year-over-year growth rate of Approximately 12% CAGR — India SMB accounting and bookkeeping software market (industry reports, 2021-2026 projections).

Key trends driving demand: Smartphone-first adoption — increasing smartphone and affordable data usage lets mobile-first billing apps reach small retailers quickly, reducing UX friction.; Regulatory digitization — GST compliance and e-invoicing drives demand for software that makes tax calculations and filing simpler for SMBs.; AI-enabled automation — improved OCR and reconciliation models make automating invoice capture and bank reconciliation feasible and materially valuable to merchants.; Channel distribution via accountants and aggregators — accountants and POS/reseller networks accelerate distribution if partner tooling is strong..