Simplify informal household-staff tracking with daily attendance & payroll

Simplify informal household-staff tracking with daily attendance & payroll targets a $3.0B = 50M households employing domestic staff × $60 ACV total addressable market with medium saturation and a year-over-year growth rate of 6% YoY (estimated from mobile payment adoption and gig/informal labor digitization reports).

Key trends driving demand: Mobile payments and instant bank transfers are now widespread in many emerging markets — this enables in-app remittance and automated salary disbursements.; Digitization of informal labor is accelerating as agencies and employers demand records for compliance — this increases willingness to adopt simple payroll tools.; Rise of multi-property ownership and outsourced house managers creates demand for multi-house dashboards and consolidated reporting.; Consumers increasingly prefer subscriptions for convenience; a low monthly fee is acceptable to avoid payroll disputes and admin time..