Simplify invoicing and payment reminders for freelancers and micro-SMBs

Simplify invoicing and payment reminders for freelancers and micro-SMBs targets a $3.6B = 30M freelancers and micro-SMBs in target markets × $120 ACV total addressable market with medium saturation and a year-over-year growth rate of 8-10% annually (industry reports for SMB accounting and billing software; sources include market research on SMB cloud accounting adoption).

Key trends driving demand: Open Banking and payment link standardization — simplifies integrations and reduces friction to accept bank transfers, increasing conversion from invoice to paid.; Shift to software-as-service for micro-business workflows — small businesses prefer lightweight cloud tools over heavy desktop accounting software, creating demand for focused apps.; Higher acceptance of subscription and transactional fees — sellers are willing to pay small recurring fees for automation that meaningfully reduces time spent on billing and chasing payments..