Executive Summary

Field-service contractors (HVAC, plumbing, electrical and small regional chains) currently lose time and deals because on-site quoting is slow, error-prone and often paper-based, and techs need faster, more accurate proposals to close high-ticket installs. This friction increases truck-roll costs and depresses close rates for businesses that rely on speed and trust to win customers. Build a mobile app that uses on-device vision and generative AI to capture measurements, auto-generate line-item proposals, and present embedded financing options at the quote stage, with integrations into CRM/POS for one-touch acceptance. Monetization would combine tiered subscriptions, transaction fees and a share of financing revenue to capture the demonstrated $6,000 ACV potential per business. The addressable market is roughly 400,000 field-service contracting businesses—about $2.4B at $6k ACV—with strong tailwinds as mobile-first tools replace paper and point-of-sale lending adoption rises, materially lifting close rates on HVAC installs. Market and revenue scores (82 and 88) suggest attractive near-term economics if you can achieve product-market fit with regional rollouts. You can stand out by tightly pairing rapid, accurate mobile measurements with instant financing and a frictionless acceptance flow that demonstrably reduces estimate time and boosts closes. Key challenges are integration with incumbent FSM platforms, technician adoption and ensuring measurement and financing compliance—feasible but requiring focused UX design, partner channels, and regulatory diligence.

Market Opportunity

Simplify on-site HVAC quoting with mobile AI-assisted proposals targets a $2.4B = 400,000 field-service contracting businesses (HVAC, plumbing, electrical, small regional chains) × $6,000 ACV (subscription + transaction + financing revenue potential per business) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (field service management and FSM-adjacent software growth; source: industry reports and analyst estimates for FSM and SMB SaaS).

Key trends driving demand: Mobile-first field tools are replacing paper — contractors expect fast on-site workflows that reduce truck-roll friction and close more sales.; Embedded financing and point-of-sale lending adoption is increasing — offering financing at the quote stage materially lifts close rates on high-ticket HVAC installs.; Generative AI and mobile vision make rapid measurement and auto-line-item generation possible — this reduces estimate time and error.; Distributor digitization is providing APIs and parts catalogs which enable accurate, dynamic pricing and inventory-aware quotes.; SMBs prefer simple, quick-to-deploy solutions over large ERP-like FSM suites — there's room for focused point solutions with smoother UX..

Key competitors include ServiceTitan, Jobber, Housecall Pro.

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Simplify on-site HVAC quoting with mobile AI-assisted proposals

Executive Summary

Market Validation

Market Opportunity

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