Simplify online billing and invoices for small food & service SMBs

Simplify online billing and invoices for small food & service SMBs targets a $4.8B = 12M SMBs × $400 ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY — SMB invoicing & payments software growth estimated by industry reports (Statista/IDC, 2023–2025).

Key trends driving demand: Embedded payments — easier to integrate payment collection directly into invoicing workflows, reducing friction and improving cash flow for SMBs.; Verticalization — SMBs increasingly prefer niche tools built for their industry (e.g., food/delivery) rather than generic accounting suites.; AI-powered automation — advances in OCR and NLP let products auto-extract line-items, reconcile payments, and auto-categorize transactions.; Regulatory e-invoicing adoption — more countries tightening e-invoicing and VAT/GST reporting, creating demand for compliant billing tools..