Executive Summary

The residential and commercial solar market includes roughly 200,000 solar and rooftop contracting businesses that still depend on spreadsheets, paper photos and ad-hoc tools to manage lead follow-up, quoting, permitting and field scheduling. That fragmentation drives long sales cycles, inaccurate proposals, lost leads and installation errors that erode margins on projects where the average contract value is about $1,800. Smaller contractors and growing regional installers feel this most acutely: they need operational repeatability but rarely can justify or successfully adopt generic enterprise ERPs. You could build a verticalized CRM that automates the full pre-sale-to-install workflow: satellite and computer-vision site assessments and LLM-generated proposals from a single photo, automated permit package creation, integrated financing and e-signature, mobile field forms, technician dispatch, parts/inventory and warranty tracking, plus open APIs to monitoring and equipment vendors. Targeting an ACV of roughly $1,200–$2,400 and go-to-market via distributors, financing partners and reseller channels would enable reach into both very small shops and larger regional players. Timing and trends favor entry—ongoing solar installation growth, field-service digitization and recent advances in CV/LLM make near-instant, accurate quoting achievable, explaining a market score of 95/100 and revenue potential of 88/100 despite medium competition. To win you must prove proposal accuracy, deliver a field-first UX, handle localized permitting logic and execute distribution; the realistic risks are obtaining high-quality training data, integrating with fragmented legacy systems and driving adoption among conservative operators, so this is attractive if your team can execute on data, integration and channel partnerships.

Market Opportunity

Simplify solar contractors' sales & field ops with an automated CRM targets a $3.6B = 200,000 solar & rooftop contracting businesses x $1,800 ACV total addressable market with medium saturation and a year-over-year growth rate of 20% annual growth in solar software adoption and digitization.

Key trends driving demand: Residential & commercial solar growth -- increases number of installers needing specialized ops software and repeatable sales processes.; Field-service digitization -- contractors are replacing paper and spreadsheets with cloud CRMs, creating demand for vertical workflows.; AI-enabled proposals & imagery -- LLMs and CV allow near-instant proposals from site photos and satellite, shortening sales cycles.; Electrification & storage adoption -- adding batteries & EV chargers creates upsell complexity that a vertical CRM can capture..

Key competitors include JobNimbus, ServiceTitan, Housecall Pro, Aurora Solar (adjacent), Salesforce / HubSpot + spreadsheets (workaround).

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Simplify solar contractors' sales & field ops with an automated CRM

Executive Summary

Market Validation

Market Opportunity

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