Single hub that quietly connects your notes and ideas into a discovery graph

Single hub that quietly connects your notes and ideas into a discovery graph targets a $24.0B = 120M knowledge workers × $200 annual spend on personal & team knowledge tooling total addressable market with medium saturation and a year-over-year growth rate of 12% — knowledge management and productivity tooling growth estimated by multiple industry reports and reflected in AI assistant adoption (Gartner/industry analyses, 2023-2025).

Key trends driving demand: Ambient AI — users expect tools to surface relevant context proactively, which lowers manual search friction and creates demand for background linking.; Personal knowledge management mainstreaming — more creators and knowledge workers use PKM tools, creating a larger addressable base for prosumer offerings.; Privacy and local-first options — rising concerns about cloud indexing drive interest in on-device or encrypted embeddings, creating a niche for privacy-forward products.; API-driven integrations — availability of APIs across calendaring, docs, email, and browsers makes cross-source collection and linking technically easier and more reliable..