Executive Summary

Small and local businesses—roughly 200 million SMBs globally—face a chronic problem: creating the volume of short, vertical video content demanded by platforms without paying agencies or hiring specialists, which commonly costs $1,000–$5,000 per produced asset and takes days to weeks; most SMBs currently spend only about $225/year on video and marketing automation tools, leaving a clear capability gap. The result is slow, inconsistent creative output that under-serves the cadence required for Reels, TikTok and Shorts, and squeezes small marketing budgets. You could build a mobile-first AI app that turns text, photos and short clips into polished 10–30 second vertical promo videos, producing 5–10 A/B-ready variants in under two minutes, with automatic captions, licensed music, brand templates and one-tap exports to ad channels. The product would combine cloud or on-device multimodal models, an LLM-guided storyboard layer, and integrations for scheduling and paid-ad uploads to meet SMB workflow expectations, with a subscription pricing tier in the $9–49/month range and add-ons for premium assets. This is an attractive moment: a $45B addressable market, platform demand for high-volume short-form creatives, and recent generative-AI advances that materially shrink production time and specialist needs. Mobile-first creation expectations lower the adoption barrier for non-technical users. To stand out you’ll need crisp mobile UX and operational differentiation—fast variant generation, strict brand-consistency controls, low-latency on-device inference where feasible, and turnkey integrations to ad platforms—while being honest about real challenges: maintaining high visual quality across verticals, music and usage licensing, moderation and safety, and the customer-acquisition cost for SMBs. If your team can combine ML engineering, mobile product design and early channel partnerships (start with 1–2 verticals), this is worth pursuing; otherwise the technical and go-to-market risks will substantially erode the opportunity.

Market Opportunity

Slow, costly video marketing — AI mobile app auto-generates short promo videos targets a $45.0B = 200M SMBs x $225/year average spend on video & marketing automation tools total addressable market with medium saturation and a year-over-year growth rate of 18% annual growth (video marketing & martech convergence).

Key trends driving demand: Short-form video dominance -- Platforms and ad channels favor vertical short clips, increasing demand for many quick variants.; Generative AI improvements -- Multimodal models reduce time and specialist skills needed to produce polished video content.; Mobile-first creation -- Creators expect production workflows on phones; this lowers barriers to adoption for SMBs.; Creative automation for ads -- Marketers need multiple ad variants quickly to combat ad fatigue and improve ROAS..

Key competitors include Canva, Descript, Synthesia, Promo.com (and adjacent SaaS like InVideo/Pictory), TikTok / Instagram in-app editors (workaround).

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Slow, costly video marketing — AI mobile app auto-generates short promo videos

Executive Summary

Market Validation

Market Opportunity

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