SMBs underperform — combine lightweight CRM + managed automation for results

SMBs underperform — combine lightweight CRM + managed automation for results targets a $120.0B = 100M SMBs x $1,200 ACV (global CRM + managed-growth services) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR for SMB SaaS + managed services.

Key trends driving demand: AI-assisted automation -- LLMs enable translating strategy playbooks into repeatable automations, lowering execution cost for SMBs and creating demand for outcome-driven tools.; Bundled product+services -- buyers prefer outcome guarantees; combining software with managed execution increases conversion and retention.; Composable stacks & APIs -- easier integrations reduce time-to-value for platforms that assemble best-of-breed tools into turnkey flows.; Shift to performance pricing -- SMBs favor pay-for-results models, opening opportunities for shared-risk managed services..