SME operational drag — automate repetitive workflows to cut daily losses

SME operational drag — automate repetitive workflows to cut daily losses targets a $150.0B = 200M global SMEs x $750 ARR (baseline automation tooling spend) total addressable market with medium saturation and a year-over-year growth rate of 14% estimated CAGR for SME automation tooling.

Key trends driving demand: AI-driven process discovery -- reduces time to identify high-impact automations and lowers implementation cost, making automation accessible to SMEs.; API proliferation and standard connectors -- more apps expose stable APIs, easing integrations and reducing custom engineering.; Subscription and usage pricing -- shifts buyers toward lower up-front cost models that match SME cash flow constraints.; Verticalization -- templates and workflows tailored to industry (retail, hospitality, professional services) accelerate adoption..