Executive Summary

Solo freelance web and UI designers commonly lose leads, miss payments, and spend disproportionate time on billing and ops—conservative estimates put this leakage at roughly $8,000 per designer per year in lost projects and late or failed payments. With about 5.0 million freelance web/UI designers worldwide, that equates to an addressable market near $3.0 billion at an assumed $600 annual contract value. You could build a productized Notion-native CRM that bundles lead capture, pipeline management, template-driven proposals and scopes, lightweight invoicing with embedded payments/micro-billing, and automated follow-ups—delivered as ship-ready Notion workspaces plus a minimal backend for payments and analytics. Priced in the $10–$50/month range to hit a ~$600 ACV, this approach prioritizes rapid adoption and low friction while acknowledging a medium-competition landscape against standalone CRMs and invoicing tools. This opportunity is attractive now because the freelance economy is expanding, Notion and no-code adoption are growing rapidly, and embedded payments make instant billing realistic for solo operators. You can stand out by being truly native to Notion (not a clumsy integration), offering micro-billing and one-click payments tailored to design workflows, and shipping industry-specific templates; however, be honest about platform dependence on Notion’s API, the operational work of payment/security maintenance, and the necessity of low-cost customer acquisition—validate conversion, retention, and ARPA tightly before scaling.

Market Opportunity

Solo designers lose leads & payments — Notion CRM + invoices to stop $8k/yr targets a $3.0B = 5.0M freelance web/ui designers x $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 14% (freelance tooling & micro-SaaS adoption).

Key trends driving demand: Freelance economy expansion -- more independent designers are managing multiple small clients and need lightweight ops.; Notion & no-code adoption -- productized workspaces lower shipping time for specialized workflows.; Embedded payments & micro-billing -- instant-payments reduce payment friction for solo operators.; AI-assisted communications -- automated follow-ups and proposal drafts increase conversion and reduce time-to-close..

Key competitors include Bonsai, Dubsado, HoneyBook, Notion templates + Zapier/Make + Stripe (adjacent workaround).

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Solo designers lose leads & payments — Notion CRM + invoices to stop $8k/yr

Executive Summary

Market Validation

Market Opportunity

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