Executive Summary

Many solo and two-person HVAC and other field-service owners still run jobs with paper invoices, manual notes, and delayed billing, which causes cash-flow friction, missed parts/labor capture, and unnecessary admin time. This problem affects roughly 3.0 million global micro field-service businesses—primarily HVAC, plumbing, and electrical—who are too small for complex desktop ERP but represent a $1.5B opportunity at an average $500 ACV. You could build a mobile-first invoicing app with a lightweight CRM, embedded payments and instant payouts, offline capability, and AI-assisted transcription that turns short voice clips and photos into line items and job notes. Focus on a minimal one-screen job completion flow, HVAC-specific parts/pricing templates, and a pricing mix (subscription + transaction fees) designed to average roughly $500 ACV per customer. Market dynamics make this attractive now: field workers increasingly prefer simple phone apps over desktop tools, embedded payments enable transaction revenue and faster cash collection, and LLM-driven documentation lowers time-to-invoice—together supporting a Market Score of 92/100 and Revenue Potential of 88/100. With 3.0M target SMBs, the TAM is sizable for a focused vertical player. Competition is high, so differentiation must be practical: prioritize reliability (offline/sync), extreme simplicity (first invoice in under five minutes), HVAC-specific workflows, and distribution partnerships with parts suppliers or local distributors. Real challenges include fragmented customer acquisition channels, integration needs with accounting flows, and the operational burden of handling payments and payouts, but these are addressable with targeted pilots and channel-led growth.

Market Opportunity

Solo HVAC owners stuck with paper invoices — simple mobile invoicing + CRM targets a $1.5B = 3.0M global solo/2-person field-service businesses x $500 ACV total addressable market with high saturation and a year-over-year growth rate of 12% annual growth in field-service SaaS adoption.

Key trends driving demand: Mobile-first adoption -- field workers prefer simple phone apps over desktop software, lowering UX barriers.; Embedded payments & instant pay -- customers expect immediate digital pay options at point of service, enabling transaction revenue.; AI-assisted documentation -- LLMs can transcribe job notes, extract parts/labor and auto-create invoices, cutting time-to-invoice.; Shift to subscription+transactions -- SMBs accept lower monthly fees paired with transaction fees, enabling low-entry pricing..

Key competitors include ServiceTitan, Jobber, Housecall Pro, QuickBooks Online / QuickBooks Invoicing (adjacent), ServiceM8 / Tradify (affordable alternatives).

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Solo HVAC owners stuck with paper invoices — simple mobile invoicing + CRM

Executive Summary

Market Validation

Market Opportunity

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