Solve email deliverability, segmentation, automation and reporting for SaaS

Solve email deliverability, segmentation, automation and reporting for SaaS targets a $6.0B = 2M SaaS companies × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 14% CAGR - based on email marketing/automation and marketing tech growth estimates (industry reports 2023-2025).

Key trends driving demand: AI personalization — subject lines and email body personalization driven by AI is improving open and click rates, creating demand for integrated optimization.; Tighter ISP filtering and authentication — growing importance of SPF/DKIM/DMARC and reputation means companies need managed deliverability.; Shift to event-driven orchestration — product and billing events are now primary triggers for lifecycle messaging, requiring deeper cross-tool integrations.; ROI-first marketing — startups increasingly demand clear revenue attribution from email, so analytics that tie sends to activation and revenue unlock budgets..