Solve EU SaaS billing headaches - Merchant of Record onboarding for conservative B2B buyers

Solve EU SaaS billing headaches - Merchant of Record onboarding for conservative B2B buyers targets a $5.0B = $100B annual SaaS GMV addressable by Merchant-of-Record services x 5% average MoR take rate. Buyer count estimate 100,000 cross-border SaaS vendors globally, implied average ARPU ~ $50k (revenue-share or combined fees). total addressable market with medium saturation and a year-over-year growth rate of 10-20% annual growth in cross-border SaaS sales and demand for outsourced compliance/billing services.

Key trends driving demand: Regulatory fragmentation -- EU VAT OSS and US state-level sales tax require specialist handling, increasing demand for outsourced compliance.; Shift to MoR for simplicity -- founders choose Merchant-of-Record to offload tax and compliance but run into procurement acceptance issues.; Public sector digitization -- governments and schools buying SaaS more often but maintain strict procurement and invoicing requirements.; Consolidation of payments + tax tooling -- payments platforms are adding tax features but procurement trust gaps remain..