Executive Summary

Therapist and mental health provider listings are often out of date: clinicians change insurance participation, specialties, availability, locations, and telehealth capabilities frequently, and consumers and care coordinators waste time on contacts that no longer exist. Patients, referral sources, and payers—collectively part of a 200M-user global addressable base—face long search times, high fall-through rates, and frustrated conversions when profiles are stale. You could build an AI-first discovery and booking product that continuously verifies provider profiles through automated entity resolution, calendar and EHR/telehealth signal integration, and targeted outreach for human confirmation where signals are weak. The product would surface a freshness score, enable real-time booking and telehealth link provisioning, and sell via a blended model—marketplace fees, patient transaction fees, and provider/subscription SaaS—targeting an implied $15.0B market at ~$75 ARPU. This is an attractive moment: telehealth normalization and consumer expectations for instant scheduling increase demand for verified online booking, while advances in AI-enabled data enrichment make automated profile freshness practical at scale; your market score of 92/100 and revenue potential of 88/100 reflect that tailwind. Competition is medium, so timing matters—capturing integrations with dominant scheduling/EHR vendors early will drive adoption. To stand out you’ll need a defensible technical moat (high-precision entity resolution and low-friction calendar/EHR integrations), clear ROI for providers (reduced no-shows, faster fill rates within 6–12 months), and operational plans for privacy/regulatory compliance and human verification fallback. The strengths are a large, addressable market and practical AI tooling; the challenges are provider onboarding friction, integration complexity, and the need to demonstrate measurable downstream revenue lift to win subscriptions and marketplace liquidity.

Market Opportunity

Stale therapist listings — AI-verified provider discovery & booking targets a $15.0B = 200M global users x $75 ARPU (listing/transaction/saaS revenue aggregated across marketplace, patient fees, and provider subscriptions) total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth in digital mental-health services and discovery channels (post-2020 expansion of telehealth).

Key trends driving demand: Telehealth normalization -- ongoing demand for remote therapy increases online discovery and booking needs.; AI-enabled data enrichment -- better entity resolution and verification make automated profile freshness practical at scale.; Consumer-first scheduling expectations -- users expect instant booking and real-time availability similar to other vertical marketplaces.; Insurance & parity coverage expansion -- more consumers seek insurance-accepted in-network providers, increasing value of verified insurance data..

Key competitors include Psychology Today, Zocdoc, BetterHelp / Talkspace, SimplePractice.

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Stale therapist listings — AI-verified provider discovery & booking

Executive Summary

Market Validation

Market Opportunity

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