Stalled deals from security doubts - ISO 27001 evidence portal

Stalled deals from security doubts - ISO 27001 evidence portal targets a $6.0B = 200k relevant mid-market and enterprise buyers x $30k ACV. Rationale: target companies that regularly face security due diligence; $30k ACV reflects subscription plus onboarding and attestation services. total addressable market with medium saturation and a year-over-year growth rate of 15% estimated growth for compliance automation tools as procurement and third-party risk programs expand.

Key trends driving demand: Standardization of vendor security questionnaires -- buyers reuse common questions allowing automation and mapping to ISO controls.; Rise of third-party risk management programs -- enterprises require more vendor evidence, increasing recurring demand for shareable artifacts.; Shift to evidence-first procurement -- buyers prefer verified artifacts over manual attestations, creating value for always-on portals..