Market Opportunity

Stop Busywork: AI workflow automation to eliminate manual tasks targets a $75.0B = 200M SMBs x $375 annual workflow-automation SaaS spend total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR for workflow-automation and automation-adjacent SaaS.

Key trends driving demand: LLM-driven ETL -- LLMs can map and normalize messy inputs (emails, PDFs) into structured data, unlocking end-to-end workflows.; Low-code integration stacks -- connectors and APIs reduce time to value, enabling non-engineers to compose automations.; Shift to outcomes not tools -- buyers prefer business outcomes (time saved, error reduction) over point integrations.; Distributed work & tooling sprawl -- more SaaS = more need for orchestration and centralized workflow governance..

Key competitors include Zapier, Make (formerly Integromat), Workato, Microsoft Power Automate, Virtual Assistants / Custom Engineering (adjacent).

Stop Busywork: AI workflow automation to eliminate manual tasks

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Market Validation

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