Executive Summary

Many local sales teams and small-to-medium businesses waste budget on “junk” lead lists that are partially duplicate, stale, or incorrectly categorized; with roughly 50 million potential buyer businesses spending an average of $300/year on lead intelligence (a $15.0B market), poor data quality directly translates to lost time and low conversion rates. These buyers—local reps, franchisors, and SMB-focused agencies—need higher-precision, affordable lead sources that reduce wasted outreach and accelerate pipeline. You could build an AI-enriched local B2B lead builder that ingests messy web data, performs entity resolution and deduplication, enriches records with Google Business Profile signals and live verification, and exposes easy-to-use exports and integrations for CRMs. Position it as a focused SaaS alternative to bloated subscriptions: narrow vertical templates, transparent accuracy metrics (e.g., verified phone/email rates), and a simple pricing model that dovetails with the typical $300/year buyer spend. This is an attractive moment to enter the market because advances in AI-enabled entity resolution materially improve dedupe and enrichment quality, Google Business Profile prominence supplies signal fidelity for local intent, and buyer appetite is shifting toward consolidated, lower-cost point tools amid broader SaaS fatigue; the opportunity shows up in a market score of 92/100 and revenue potential of 90/100. Competition is medium—incumbent list vendors and CRM suppliers exist, but they under-serve local, verification-first needs. To stand out you’ll need to deliver demonstrable accuracy and freshness, pick 2–3 initial verticals for tight coverage, and invest in easy onboarding and integrations, while being realistic about challenges: scaling high-quality ingestion across geographies, maintaining up-to-date verification, and carving distribution against established players will require upfront technical and go-to-market investment.

Market Opportunity

Stop buying junk lists — AI-enriched local B2B lead builder targets a $15.0B = 50M potential buyer businesses x $300/year spend on lead intelligence total addressable market with medium saturation and a year-over-year growth rate of 12-18% annual growth driven by automation, AI adoption, and outsourcer demand.

Key trends driving demand: AI-enabled entity resolution -- better deduplication and enrichment from messy web data increases lead quality; Local search prominence -- growth of Google Business Profiles makes verified local signals more actionable; SaaS fatigue / tool consolidation -- buyers favor focused, lower-cost alternatives to big subscriptions; Privacy & anti-scraping shifts -- validated first-party-like datasets gain premium value.

Key competitors include ZoomInfo, Apollo.io, Seamless.AI, BrightLocal, Data Axle (formerly Infogroup/InfoUSA).

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Stop buying junk lists — AI-enriched local B2B lead builder

Executive Summary

Market Validation

Market Opportunity

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