Executive Summary

Many commission-earning reps — roughly 4 million in North America — endure anxiety and lost pay because comp plans are opaque, paystubs are hard to reconcile, and manual spreadsheets lead to errors and disputes. This pain is most acute for gig, contract, and early-stage salespeople who lack employer-grade payroll transparency and need a personal, portable view of earnings. Build a free, rep-first commission tracker: a consumer-grade mobile+web app that uses OCR and LLM parsing to ingest comp plans and paystubs, projects expected commissions, surfaces discrepancies with an audit trail, and integrates with CRMs for deal attribution and simple invite-to-team sharing. Design for single-user onboarding with viral team expansion and a $150 ACV target for business or premium add-ons. The market looks attractive now — a $600M addressable market using 4M reps × $150 ACV — supported by macro trends toward individualized work, pay transparency, and cheaper automation for document parsing. CRM marketplaces and single-user app adoption lower distribution friction, so product-led growth can convert individuals into paying teams. You can differentiate by being free, privacy-first, and highly accurate at parsing diverse comp plans while providing dispute-ready records and a best-in-class UX tailored to reps rather than finance teams. Key challenges are engineering reliable parsing across noisy documents, building trust with users around sensitive pay data, and finding a sustainable path to monetize low-touch free users.

Market Opportunity

Stop commission anxiety — free rep-first commission tracker for individuals targets a $600M = 4M commission-earning reps × $150 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — estimated growth for sales enablement and compensation-adjacent tooling (industry reports, CRM marketplace expansion).

Key trends driving demand: Trend — Individualization of work and gig/contract sales roles increases demand for personal financial tooling and pay transparency.; Trend — Improved OCR and LLM parsing lowers the cost of automating paystub and comp-plan interpretation, enabling consumer-grade products.; Trend — CRM and app marketplaces encourage single-user adoption that can organically expand into teams through invites and shared plans..

Key competitors include Spiff, CaptivateIQ, QuotaPath, Shadow spreadsheets / Google Sheets.

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Stop commission anxiety — free rep-first commission tracker for individuals

Executive Summary

Market Validation

Market Opportunity

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