Stop copy-paste workflows by auto-syncing apps with reliable connectors

Stop copy-paste workflows by auto-syncing apps with reliable connectors targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 11% CAGR (Gartner/Forrester estimates for workflow automation and iPaaS market, 2024).

Key trends driving demand: SaaS proliferation — more SaaS tools per SMB creates more integration points and manual work to eliminate, increasing demand for automation.; AI-assisted configuration — generative models can now auto-suggest field mappings and transformations, cutting setup time and support costs.; Shift toward observable automations — customers expect monitoring, failure alerts, and safe rollback to trust automations with business-critical data.; Verticalization — SMBs prefer prebuilt, industry-specific templates that map to real workflows rather than generic connectors and blobs of data..