Stop creating separate inboxes — unified alias routing for SMB emails

Stop creating separate inboxes — unified alias routing for SMB emails targets a $9.6B = 40M small businesses x $240 ACV total addressable market with medium saturation and a year-over-year growth rate of 10%.

Key trends driving demand: SMB consolidation of tools -- businesses prefer fewer integrated tools to reduce admin and subscription costs; Rise of multi-brand SMBs -- more businesses run multiple domains/brands, increasing alias needs without extra inboxes; AI classification improvements -- high-accuracy intent/role detection enables smart routing and fewer manual filters; API accessibility -- Gmail, Microsoft and hosting APIs enable overlay services that don't require building full mail stacks.