Executive Summary

Many small and mid-sized businesses—part of the roughly 40M SMB addressable base—increasingly run multiple domains and brands and respond to that complexity by creating separate inboxes for every alias, which multiplies administrative overhead, subscription costs and friction for customer-facing staff. Frontline teams lose time switching contexts, managers pay for duplicate mailboxes, and compliance or audit trails become fragmented, so the pain is concentrated in SMBs with 5–200 employees and multi-brand operators. The product to address this is a unified alias routing service that consolidates aliases into a single managed workspace while using AI-driven intent and role detection to route and tag messages, hand off conversations, and enforce retention and deliverability rules across domains. Built-in integrations for G Suite and Office 365, a lightweight admin console for domain and alias management, per-alias metadata and simple shared-access controls would make it easy to migrate without creating new inboxes. This is an attractive moment: the addressable market is roughly $9.6B calculated as 40M small businesses at a $240 ACV, and the opportunity scores highly (market score 92/100, revenue potential 90/100) because three trends—SMB tool consolidation, growth of multi-domain SMBs, and rapid improvements in AI classification—lower both the technical and go-to-market friction. To stand out you'll need a product-first focus on SMB UX, transparent low-cost pricing, white‑label and reseller channels to reach customers at scale, and best-in-class deliverability and privacy guarantees; those are realistic strengths. The honest challenges are medium competition, the need to secure partnerships for distribution, and the engineering work to hit enterprise-grade accuracy and uptime, but if solved this addresses a clear, measurable pain point and a sizable revenue pool.

Market Opportunity

Stop creating separate inboxes — unified alias routing for SMB emails targets a $9.6B = 40M small businesses x $240 ACV total addressable market with medium saturation and a year-over-year growth rate of 10%.

Key trends driving demand: SMB consolidation of tools -- businesses prefer fewer integrated tools to reduce admin and subscription costs; Rise of multi-brand SMBs -- more businesses run multiple domains/brands, increasing alias needs without extra inboxes; AI classification improvements -- high-accuracy intent/role detection enables smart routing and fewer manual filters; API accessibility -- Gmail, Microsoft and hosting APIs enable overlay services that don't require building full mail stacks.

Key competitors include Google Workspace (Gmail for Business), Microsoft 365 (Exchange Online), Cloudflare Email Routing, ImprovMX, SimpleLogin.

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Stop creating separate inboxes — unified alias routing for SMB emails

Executive Summary

Market Validation

Market Opportunity

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