Executive Summary

Many WooCommerce merchants, agencies, and multi-store operators still hand-edit hundreds of SKUs to run seasonal sales, BOGO offers, or customer-segment pricing, which is slow, error-prone, and costly—especially when a promotion touches 500+ products. This problem is concentrated among SMBs and stores with growing catalogs that lack reliable automation or the budget for custom engineering. You could build a native WooCommerce plugin that provides a visual rule builder for conditional discounts, bulk application and rollback, scheduling, priority/stacking rules, performance-friendly execution, API hooks for headless or multi-store setups, and built-in analytics for lift measurement. Emphasize clear onboarding and agency features (rule templates, exports, and multisite management) so non-technical merchants can automate complex promotions without manual edits. The timing is favorable: there are roughly 5.0M WooCommerce stores and an estimated $6.0B addressable market based on a $1,200 lifetime plugin spend per store, with a market score of 95/100 and revenue potential of 94/100. Platform extensibility, automation-first operations, and demand for personalized promotions are all growing, increasing willingness to pay for tools that save labor and reduce mistakes. To stand out, focus on deep WooCommerce compatibility, a clean UX for non-technical users, strong performance at scale, and agency-friendly features; offer transparent pricing and proactive support to reduce churn. Be realistic about challenges: competition is medium with both plugins and SaaS alternatives, ongoing compatibility and tax/edge-case handling require continuous engineering, and marketing to reach the right merchant segments will need budget and case studies.

Market Opportunity

Stop editing 500 products: rule-based discounts for WooCommerce targets a $6.0B = 5.0M WooCommerce stores x $1,200 lifetime plugin spend (5yr, $240/yr) total addressable market with medium saturation and a year-over-year growth rate of 12% e-commerce plugin/extension market growth (SMB demand & promotions automation).

Key trends driving demand: Platform extensibility -- growing SaaS and open-source stores demand specialized plugins for promotions.; Automation-first operations -- SMBs are outsourcing repetitive pricing tasks to automation to save labor costs.; Personalized promotions -- demand for targeted rules by customer segments increases complexity that rules can manage.; Commoditization of ML tooling -- accessible ML/CL libraries let plugins recommend and optimize rules without large R&D budgets..

Key competitors include YITH - Dynamic Pricing and Discounts for WooCommerce, Advanced Coupons (Rymera Web Co.), Discount Rules for WooCommerce (Flycart), StoreApps - Smart Coupons for WooCommerce, Adjacents & Workarounds (CSV bulk edits, custom SQL, agencies).

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Stop editing 500 products: rule-based discounts for WooCommerce

Executive Summary

Market Validation

Market Opportunity

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