Executive Summary

Client-facing design, marketing, and engineering teams routinely lose time and margin to open-ended revision cycles: across an addressable population of roughly 5 million teams this friction represents a clear pain point for agencies and in-house groups that report revision work claiming up to a quarter of project effort. The consequence is slower delivery, higher cost of goods sold on fixed-price work, and frustrated clients who expect faster, clearer results. A practical product would capture freeform feedback (annotated images, voice notes, emails, and comments), use AI to parse that input into discrete, prioritized change items mapped to concrete assets, and offer an AI mediator that drafts clarifying questions and proposed diffs for client approval; integrations with Figma, Adobe, Slack, Jira/GitHub and one-click task export should be core. Start with an MVP that nails parsing-to-task accuracy and tight integrations, keep a human-in-the-loop for ambiguous cases, and aim for a $2,000 ACV enterprise-ready tier while offering lower-cost team plans to accelerate adoption. Market dynamics make this attractive now: advances in text and image understanding plus the rise of distributed creative work increase demand for asynchronous, structured review, and the addressable market is about $10.0B (5M teams × $2,000 ACV) with a Market Score of 92/100 and Revenue Potential 90/100. Differentiation will depend on measurable accuracy, enterprise security and audit trails, low-friction embedding into existing workflows, and clear ROI (even a 20–30% reduction in revision cycles will sell), while the main challenges are model training on noisy data, building trust with users, and competing with medium-level incumbents that already own collaboration surfaces.

Market Opportunity

Stop endless client revisions: structured feedback + AI mediation targets a $10.0B = 5M design/marketing/engineering teams x $2,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 25%.

Key trends driving demand: AI-driven text & image understanding -- enables automatic parsing of freeform client feedback into tasks and prioritized change lists.; Remote & distributed creative work -- increases demand for central, asynchronous review systems that reduce meeting overhead.; Shift from hourly billing to value-based pricing -- creates pressure to minimize revision cycles and protect margins.; Multimodal content proliferation -- more video, design, and interactive assets increase complexity of review workflows..

Key competitors include Filestage, Ziflow, Frame.io (Adobe), Figma (comments & prototypes) — adjacent/workaround, Asana / Trello (workarounds).

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Stop endless client revisions: structured feedback + AI mediation

Executive Summary

Market Validation

Market Opportunity

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